Sunday, February 6, 2011

Deconstructing Media-February

Facebook
    Facebook is a form of media that millions of people across the world use.  It's a way to keep up with friends, family, news, assignments, as well as playing games.  Everyone uses facebook for different reasons, some use it to talk to friends and others just to play games and look at adds.  Facebook has adds to make money but the biggest attraction to this media is having secured information, selecting friend, adding pictures of family, friends, sports, and then posting things that you do or giving your opinion.  Facebook also gives you the option to like other profiles or companies such as skiing, hiking, hunting, and lots of other activities or arts.

2. Why does the company need to do the add?
The adds that are placed on the side of facebook are there to attract the attention of the users of facebook.  People spend hours on line and with the amount of time they spend they are bound to notice the adds at some point and either click on them or accidentally click on them.  The added's that appear on the side of your page also tend to be personalized to what things you like and are following in hopes of catching your attention.

3. What group is targeted by the ad?
Facebook targets everyone with their product.  Any age group, culture, or religion can easily participate and feel welcome.  Facebook is a great way of keeping in contact with loved ones, friends, or individuals that don't live in the same city, state, country, or you may be next door neighbors just chatting on line.  Its an easy way to communicate for everyone and everyone is targeted.

7. What values are reinforced?
Facebook promotes staying in contact with everyone that you know no matter where your at in the world.  They want to make being able to communicate easy for everyone.  It could be said they are promoting families and communication.

14. Is it closer to fantasy or reality?
 I would say facebook is closer to reality.  Yes people can get sucked into the computer, playing games, and could spend an very long time on the internet.  Thus taking out their physical social life.   Facebook is also a reality because it keeps you in contact with your family and friends who you might not be able to see on a regular basis.

15. Does it use stereotypes?
There are stereotypes everywhere and in anything we do.  Many individuals of the older generations believe that facebook is a waste of time and kills the brain. The elders of the world are then stereotyping those who use facebook as internet junkies and unsocial. 

16. In what ways does this depict a lifestyle that is healthy unhealthy? 
Facebook can promote both a healthy and unhealthy lifestyle.  The healthy aspects would be staying in contact with loved ones and keeping good relationships.  Unhealthy aspects would be spending all day on a computer and creating relationships on the internet that don't exist in person but only through ciber space.  

Facebook has a different meaning to everyone that takes advantage of it.  A few will over use it and others will use it just enough to make it beneficial to their life.  The only way to determine which category you fall under is to give it a whirl.

Techniques of persuasion
There are many techniques used to encourage people to join or use sites.  Facebook techniques included: association, bandwagon, beautiful people, bribery, celebrities, and experts.  These are all techniques used to draw people into using facebook.