Newspaper
Contacting the world and telling the people what is going on in their local city, state, and nation is important. Over the last several decades the newspaper has been one of the many sources of informing everyone. Topics ranging from deaths, murders, births, weddings, the economy, and much much more is constantly being discussed and printed. Within the newspaper along with all the information telling the world what is going on are adds, telling people what to buy, when, where, and why.
2. Why does the company need to do the add?Companies place adds in newspapers to tell people what is on sale or if there are new products coming out. Companies need to tell people about their products or they wouldn’t be selling their products or making any money. In the newspaper sometimes the adds are large and other times they are small. It is all based on how much money a company wants to spend and how what they need to do to catch the buyers attention.
3. What group is targeted by the ad? All age groups are targeted by adds. Ad’s placed in newspapers though are more directed towards adult or individuals interested in reading news about their home city and state. The majority of youth and children find little interest in the newspaper other than the comics. Thus the ads have a higher tendency to be directed to adults.
7. What values are reinforced?Individuals reading the newspaper have a strong tie to the community and the events happening within it. Adults find out about accidents that have happened, friends that died, businesses coming to town, who is running for senator, and all other activities.
14. Is it closer to fantasy or reality? A newspaper full of reality discussing events that have happened or are going to occur. There are a few sections that on occasion cover fantasy such as fantasy movies but the newspaper itself discusses reality.
15. Does it use stereotypes? Stereotypes occur in all types of media. If anyone is writing on a topic they are bound to be bias in one direction or the other. An example of a stereotype is an individual writing an article saying that all women are bad a politics. Women are not bad at politics some women may be but an individual writing the article probably has had personal experience with women in politics and thought they were horrible.
16. In what ways does this depict a lifestyle that is healthy or unhealthy? Newspapers can depict a healthy or unhealthy lifestyle depending on the article. Articles will cover how unhealthy McDonalds ranging to the benefits of eating a salad a few times a week. Each article is going to be different they may be healthy or unhealthy.
Techniques of persuasion
Individuals are persuaded to buy a newspaper so that they can learn about what is going on in their area. There are also coupons and ads for new and improved products that attract a buyers attention.
Mara, good choice of questions to address. Do you think different newspapers would have different answers to the questions you selected? What about online news? Something interesting to consider.
ReplyDeleteI liked that you chose the newspaper, because it's a really big mix of different things. It's important to remember, like you said, there's always going to be a little bias in writing. Good job.
ReplyDeleteThank you, Mara. See further comments on Blackboard.
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